Current TikTok Trends You Need to Know in 2024

TikTok is always at the forefront of viral content, and 2024 is no different. Whether you're looking to create content or just stay in the loop, here are some of the biggest trends taking over the platform right now.

1. "Get Ready With Me" (GRWM) Videos

GRWM has become one of the most relatable and popular formats on TikTok. These short, engaging videos take followers through a person’s daily routine—whether it's prepping for a workday, a date, or even just a chill day at home. The magic lies in the mix of casual storytelling and practical tips. From outfit choices to makeup tutorials, creators use GRWM to bond with their audience by giving a peek into their personal lives.

Why it works: It feels like hanging out with a friend. Plus, it lets influencers and brands subtly showcase products without a hard sell.

2. AI Filters & Effects

TikTok is all about being creative, and AI is taking this to the next level. AI-driven filters are a huge hit, transforming users into different characters or placing them in wild, fantastical settings. There’s even a popular AI "baby" filter that shows what you'd look like as a child, sparking a wave of nostalgia across the app.

Why it works: The interactive and fun aspect of these filters boosts user engagement and creates a shareable experience, encouraging people to hop on the trend.

3. Micro-Vlogs

Micro-vlogs have emerged as a soothing, aesthetic way to share everyday moments. From 30-second clips of a morning coffee routine to a quick sunset walk, these mini-vlogs tap into the calming side of TikTok. They provide an escape and help followers feel connected to a creator's personal life.

Why it works: People crave authentic, bite-sized content. Micro-vlogs feel real and allow creators to share without overthinking the production.

4. Viral Sounds and Music

TikTok is known for making songs go viral, and 2024 is no exception. Tracks like “Greedy” by Tate McRae or throwback hits from the '90s are making a resurgence thanks to TikTok’s viral dance challenges and lip-sync trends. Creators are using catchy audio snippets for everything from funny skits to relatable rants.

Why it works: Sounds are a huge part of TikTok culture. The right song or audio clip can elevate content, making it more relatable and shareable.

5. “Deinfluencing”

With the rise of consumer-conscious content, deinfluencing is the anti-influencer trend taking over TikTok. Creators are giving honest reviews and telling their followers what products aren’t worth the hype. This trend offers transparency and prioritizes trust, which is a major win for those looking to build authentic connections.

Why it works: People appreciate honesty. Deinfluencing helps break the cycle of endless consumption, aligning with Gen Z’s values of sustainability and authenticity.

Whether you're a creator or a brand, jumping on TikTok’s latest trends can keep your content fresh and relevant. From aesthetic micro-vlogs to playful AI filters, there’s no shortage of creative ways to engage your audience. Stay tuned to these viral trends and remember—on TikTok, authenticity always wins!